case study: Project activities delivered to Fowey Farm Shop Ltd by Hospitality Table Cornwall

Overview of the project

Fowey Farm Shop offers fresh local produce to the Fowey, Golant, Polruan and surrounding areas.

The shop stocks the finest food and beverages Cornwall has to offer including James Kittow, Cornish Duck Co., Cornish Moo, TiramisUGO, Curds & Croust, Cornish Meadow Preserves, Boddington’s Berries, Colwith Farm Potatoes, Cornish Sea Salt, Moomaid of Zennor Ice Cream.

They also hold regular ‘pop-up’ events selling seasonal fresh and locally produced items.

Sector Priorities

In a predominantly rural region such as CIoS, the opportunity for farmers and food producers to capitalise on promoting authenticity, traceability and transparency through produce being sold in farm shops has never been greater.

This also benefits from the growth of the tourism industry through increased potential to draw in holidaymakers and visitors to the region.

Business Insight, Impact and Feedback

The event provided knowledge that Anne could apply back in the farm shop to develop the business and Anne hoped to share her knowledge gained on the day with the wider team to ensure that any procedures or practices put into place would be implemented and their reasoning understood and taken on board. Boosting Fowey Farm Shop’s sustainable focus could also help to find new methods of working to reduce costs, improve perceptions of the business and help the team feel they are contributing in a positive way to the environment.

The farm shop is also reflecting on their operational workings – how to minimise wastage and what procedures can be implemented to help achieve this.

The business has implemented Wellness Wheels, and this has identified areas that need improvement to boost staff morale/wellbeing and how to best support staff to build a sense of togetherness. The Wellness Wheel illustrates a wellness model with seven dimensions: emotional, intellectual, physical, social, environmental, financial, and spiritual – it can be used as a tool to check in with wellness levels to better understand what is going well and what may be challenging.

Anne found that networking at the event was very beneficial and is looking to connect with Old Chapel Cellars to help develop the farm shop cellar.